Digital Advertising Expected to Rise 8% in 2020 - Counters Drop in Other Forms of Advertising

Total Ad Spend to Be Down 8% as Traditional Media Expected to Decline 30% in 2020

US Ad Spending is forecast to decline 8% in 2020, as compared to CY2019. Bucking the trend is Digital Advertising, expected to grow 6% this year. This estimate is from a survey of executives at advertising agencies and advertisers performed by the Internet Advertising Bureau.

As you can see from the graph above, while Digital is expected to grow 6%, a large drop of 30% in traditional media (magazines, linear TV, radio) is how we end up at down 8%.

Below is a deep-dive graphic for each type of advertising. Key points relating to Digital:

Paid Search +26%
Social Media +26%
Digital Display (banners) +15%
Digital Video (YouTube, video ads on websites) +18%
Connected TV's +19%
Digital Audio -5%
Podcasts - 8%

expected digital advertising spend changes in 2020

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Digital Throttle's Sean Finley Celebrates Milestone With Tennessee Knockout

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