Google Chrome Keeps Cookies Alive

Breaking News: Cookies Remain

July 22 2024 - Breaking News: Google has decided to keep third-party cookies in it's popular Chrome browser. Read the full Blog Post announcement.

After four years of attempting to remove third-party cookies from it's Chrome Browser, Google today announced an "updated approach" with a "new experience in Chrome" that lets users select choices while they browse websites.

The advertising industry was very concerned about the end of advertising cookies, especially when you consider Chrome has a commanding 62% share of the browser market (65% on mobile web browser)

laptop computer third party cookie eraser

Impact: Digital Throttle has prepared it's online ad systems for the end of third-party cookies. Actually, we rarely if ever use third-party cookies for ad targeting as most our client are very niche and third-party cookies are designed for mass-market products. But, this change will help independent website publishers who rely on ad networks to purchase advertising and keep the revenue flowing.

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Digital Throttle's Sean Finley Celebrates Milestone With Tennessee Knockout

September 23, 2025

Digital Throttle's Motorcycle Group President Sean Finley is also the co-creator of the longest running hard enduro competition in the United States - the Tennessee Knockout (TKO). Ran for its fifteenth year this August, TKO is a premiere stop for the world's best hard enduro athletes. It's also a regular stop for the domestic US Hard Enduro regulars as well as a regular stop on the FIM Hard Enduro calendar. The Red Bull-sponsored event consists of three days of racing at the iconic Trials Training Center in Sequatchie, Tennessee and includes multiple amateur classes as well as an intense and unique format for the world's top global competitors. It is also the first event of its kind to feature a dedicated electric motorcycle division that continues to grow in popularity. Finley's experience in event creation and promotion goes way back. He was instrumental in the acquisition and management of the indoor EnduroCross series in 2007, expanding the one-off event into a national series during his time as Publisher of Primedia/Source Interlink's motorcycle publications.