Holiday & Event Planning

Digital Throttle Planning Calendar

We have created a roadmap for you and your team for all of your marketing activities .Our calendar is organized by months and includes special events relating to automotive and motorsports events.

Whether you're responsible for marketing an event venue or regularly posting on social media, it's essential to stay organized and prepare in advance. Good marketing requires careful planning – as well as a marketing calendar. With the right resources, you can stay ahead of your customers and competitors and have a much better chance at success. If you need help with your planning process, check out our free 12-month marketing calendar for the upcoming year. Our calendar is filled with events and dates that might be relevant to your business!!

Getting Started with Your Own Marketing Calendar

A powerful marketing strategy is one that focuses on developing long-term objectives rather than short-term results. The best marketing calendars are based on powerful strategies so that you can bring traffic and leads to your website, and increase revenue. Here are a few steps to help you plan out your marketing calendar. 

  1. Start with the big-picture overview of the year. List out your end goals, break them down and work backward. What do you want to accomplish? What is your goal? Whether you plan for a full year in advance or just a few months, it's important to plan it out.
  2. Create a list of all the activities, events, and promotions that need to take place in order to accomplish your goals and prioritize them.
  3. Create an editorial calendar that includes dates, topics, and resources for each month of the year so all of your team members know what's coming up and when it’s due. Make sure all deadlines are included as well as other important tasks like copywriting or photo shoots if necessary!

Put it Into Gear

If and when you have a marketing calendar ready to go but need help putting that into action, our team can quickly and efficiently bring it to life.


The ideal campaign is planned out 30 days before the official start date. Then the ad assets and campaigns are set up on the various platforms 14 days in advance. Setting deadlines 30 and 14 days prior is important so that you are able to set up your assets in advance and make sure they're the best they can be. These deadlines would ensure we're able to measure the conversion data correctly.

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September 23, 2025
Digital Throttle's Motorcycle Group President Sean Finley is also the co-creator of the longest running hard enduro competition in the United States - the Tennessee Knockout (TKO). Ran for its fifteenth year this August, TKO is a premiere stop for the world's best hard enduro athletes. It's also a regular stop for the domestic US Hard Enduro regulars as well as a regular stop on the FIM Hard Enduro calendar. The Red Bull-sponsored event consists of three days of racing at the iconic Trials Training Center in Sequatchie, Tennessee and includes multiple amateur classes as well as an intense and unique format for the world's top global competitors. It is also the first event of its kind to feature a dedicated electric motorcycle division that continues to grow in popularity.  Finley's experience in event creation and promotion goes way back. He was instrumental in the acquisition and management of the indoor EnduroCross series in 2007, expanding the one-off event into a national series during his time as Publisher of Primedia/Source Interlink's motorcycle publications.
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