The Basics of Search Engine Optimization

The Basics of SEO

Our company is currently hosting a summer webinar series that will introduce you to an array of topics for digital marketing. Our most recent webinar focused on the basics of SEO with presenter and SEO expert, Pam Aungst. In the SEO Basics webinar, Pam dived into improving your SEO along with tips and best practices.

What is SEO

Search Engine Optimization is the process of getting traffic from free, organic, editorial, or natural searches in search engines such as Google or Bing. The goal is to improve your website's position in search results. The higher a website is listed, the more people will see it.

Pam Aungst, SEO expert, mentioned in our webinar, “Search engines, unlike any other digital marketing channel, ring ‘high-intent-to buy’ users to your website. These users are specifically searching for your company's products and services because they want or need them now or soon!" Achieving your journey of search engines might sound easy, but with over 130 trillion individual pages on the web, it might take a little more thought to get there.

Implementing Strategy for SEO

There are a series of steps to follow and understand, when it comes to search engines. SEO Expert, Pam, mentioned, “Search engines need to perform 3-basic tasks to produce search results. These include discovering pages, collecting content, and sorting pages. You will want to make sure that your website is easily discovered, so your content gets indexed. Secondly, you want to convince search engines that your content is worthy of ranking high!

Here are just a few key-pointers Pam Aungst recommended for SEO strategy.

Use Meta and Header Tags
Implement SEO “helper” files
Make sure your site loads FAST
Add fresh new content
Build up social media “signals” on your content

How long does SEO take?

With most things in life, they do not happen overnight. It takes time to see a return on your investment. You must be prepared to invest several months to a year before seeing results. SEO expert, Pam mentioned you will need resources. It takes both time and money to do the web development, copywriting, and brand-building work that SEO requires.

If you are interested in learning more about the SEO basics, you can view the recording of our latest webinar with an SEO expert, Pam Aungst, below.

SEO Basics Webinar Recording

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