Three Digital Advertising Trends You Need To Know
As summer comes to an end, the digital advertising world is buzzing over the release of Mary Meeker’s 2019 Internet Trends Report. While digital ads are becoming more popular, one trend stands above them all: More than a quarter of U.S. adults say they are constantly online. Here are three trends you need to know.
1. Consumers love watching videos
According to Meeker, U.S. Consumers say they around 28% of their daily video intake comes from digital videos. This is up three percent from 2017 and is expected to continue to rise. With most Americans spending over 6.3 hours online every day, Meeker says it’s important for digital ads to be visual. Online users are increasingly communicating via images. Over half of Twitter impressions now include an image, video or another form of media.
2. Number of Mobile Users on the Rise
Courtesy: Bond 2019
Meeker says around 3.8 billion people, or around half of the world, are online now. That’s only about a six percent rise from last year but only because most people are online now and own smartphones. But according to the report, the number of desktop users continues to decline while more people continue to go digital with their phones. It’s more important than ever to make sure your ads are mobile-friendly.
3. New Platforms Competing for Ad Spending
While Facebook and Google still lead the way with spending, there are smaller platforms that are starting to catch up with the tech giants.
Courtesy: Bond 2019
Meeker reports Amazon, Twitter and Pinterest saw six-times year-over-year growth since 2017 but Facebook and Google still see a steady increase in spending.
Digital Throttle's Motorcycle Group President Sean Finley is also the co-creator of the longest running hard enduro competition in the United States - the Tennessee Knockout (TKO). Ran for its fifteenth year this August, TKO is a premiere stop for the world's best hard enduro athletes. It's also a regular stop for the domestic US Hard Enduro regulars as well as a regular stop on the FIM Hard Enduro calendar. The Red Bull-sponsored event consists of three days of racing at the iconic Trials Training Center in Sequatchie, Tennessee and includes multiple amateur classes as well as an intense and unique format for the world's top global competitors. It is also the first event of its kind to feature a dedicated electric motorcycle division that continues to grow in popularity. Finley's experience in event creation and promotion goes way back. He was instrumental in the acquisition and management of the indoor EnduroCross series in 2007, expanding the one-off event into a national series during his time as Publisher of Primedia/Source Interlink's motorcycle publications.
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