Why the New Apple IOS 14.5 Matters
Why the New Apple IOS Update 14.5 Matters
The next few weeks those of us with Apple iPhones will start upgrading our operating systems. This new operating system, IOS 14.5, will have a notable impact to advertising and reporting.
This is a complicated topic and will have an impact on how we help our clients report and target ads. Fortunately, the digital advertising industry is pretty smart and will adapt. Our focus on niche markets is one key reason we expect our clients to avoid much of the expected downfall.
We predict larger advertisers seeking to place ads to demographic profiles will see a bigger problem. We typically target our ads to Facebook groups, types of vehicles and followers of certain Facebook pages.
We think this video from The Wall Street Journal
does a great job explaining the new operating system in a funny way:
Digital Throttle's Motorcycle Group President Sean Finley is also the co-creator of the longest running hard enduro competition in the United States - the Tennessee Knockout (TKO). Ran for its fifteenth year this August, TKO is a premiere stop for the world's best hard enduro athletes. It's also a regular stop for the domestic US Hard Enduro regulars as well as a regular stop on the FIM Hard Enduro calendar. The Red Bull-sponsored event consists of three days of racing at the iconic Trials Training Center in Sequatchie, Tennessee and includes multiple amateur classes as well as an intense and unique format for the world's top global competitors. It is also the first event of its kind to feature a dedicated electric motorcycle division that continues to grow in popularity. Finley's experience in event creation and promotion goes way back. He was instrumental in the acquisition and management of the indoor EnduroCross series in 2007, expanding the one-off event into a national series during his time as Publisher of Primedia/Source Interlink's motorcycle publications.
Marine Division President Vicki Norman Recognized for Contributions to Boating Industry
