Winter 2020 Newsletter
GET READY FOR ANOTHER DIGITAL DECADE
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Welcome to the start of a new decade! As we look back on the last 10 years, the years 2010-2019 were certainly a digital “decade”. In just the last 10 years marketers have watched trends accelerate. For instance:
- Mobile Smart Phone Use: 20% in 2010 and 71% in 2019
- Social Media: 42% of the US population in 2010, it was 73% in 2019
- Digital Time: 2.5 hrs per day in 2010 and 6.5 hrs per day in 2019
- YouTube® Daily Use: 15 minutes in 2010 and 40 minutes in 2019
We could continue with a long list of statistics but most marketers will easily agree their marketing budgets in the next decade will be overwhelmingly digital-focused.
Maybe it’s not a coincidence Digital Throttle started in late 2009 - we’ve built our business on these trends.
Our goal then and now is to help you navigate so many powerful (but complicated) digital marketing options.
In This Issue
EDITORIAL IS NOT DEAD
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Our industries have seen many enthusiast print magazines cease operations recently. We illustrate how marketers can still use content marketing through social media to “tell their story”.
IT'S A VIDEO WORLD
The fastest-growing digital advertising format is video. We show how videos can be used as targeted ads across websites, social media and YouTube®.
RETARGETING
Understand how to build a ‘list’ of people visiting your website. Use these lists to re-market your
products and promotions to your most likely customers.

Digital Throttle's Motorcycle Group President Sean Finley is also the co-creator of the longest running hard enduro competition in the United States - the Tennessee Knockout (TKO). Ran for its fifteenth year this August, TKO is a premiere stop for the world's best hard enduro athletes. It's also a regular stop for the domestic US Hard Enduro regulars as well as a regular stop on the FIM Hard Enduro calendar. The Red Bull-sponsored event consists of three days of racing at the iconic Trials Training Center in Sequatchie, Tennessee and includes multiple amateur classes as well as an intense and unique format for the world's top global competitors. It is also the first event of its kind to feature a dedicated electric motorcycle division that continues to grow in popularity. Finley's experience in event creation and promotion goes way back. He was instrumental in the acquisition and management of the indoor EnduroCross series in 2007, expanding the one-off event into a national series during his time as Publisher of Primedia/Source Interlink's motorcycle publications.







