Hypertech's Voices of the Industry- SEMA 2022
Voices of the Industry- Bryan Robb, Founder of Digital Throttle
With the digital market changing so rapidly, it is most important that you take a step back and see what is going on in your industry. Listen to Bryan share his industry insights as well as how Digital Throttle was born.
The world of marketing is a fast-paced, ever-changing place. And if you're looking to grow your business and make sure you reach your target audience, you need to make sure that you have the right marketing strategy in place. Our team is made up of experts and vehicle enthusiast who know how to create effective marketing campaigns that will get results—and we'll work with you every step of the way so that together we can build a campaign that meets your needs and goals.

Digital Throttle's Motorcycle Group President Sean Finley is also the co-creator of the longest running hard enduro competition in the United States - the Tennessee Knockout (TKO). Ran for its fifteenth year this August, TKO is a premiere stop for the world's best hard enduro athletes. It's also a regular stop for the domestic US Hard Enduro regulars as well as a regular stop on the FIM Hard Enduro calendar. The Red Bull-sponsored event consists of three days of racing at the iconic Trials Training Center in Sequatchie, Tennessee and includes multiple amateur classes as well as an intense and unique format for the world's top global competitors. It is also the first event of its kind to feature a dedicated electric motorcycle division that continues to grow in popularity. Finley's experience in event creation and promotion goes way back. He was instrumental in the acquisition and management of the indoor EnduroCross series in 2007, expanding the one-off event into a national series during his time as Publisher of Primedia/Source Interlink's motorcycle publications.







